For this Toyota spec piece, I wanted to play with the idea of “playing life as it lays” from the perspective of someone who lives in the city. Off-road ads tend to push capability to its extreme, which looks cool, but isn’t really how most people use a 4Runner. For me, the appeal is simpler. Most days I’m meandering through Los Angeles, but every once in a while I wind up somewhere the road is a little less predictable, and it’s nice knowing my daily driver can keep up. The film takes that idea to its logical extreme, dropping an otherwise ordinary round of golf in the middle of the desert.
I developed the concept and visual direction, co-produced the shoot, worked alongside the director on set, and handled the final edit.