Copy and Creative Direction — I tell stories with words and pictures, sometimes moving. And sometimes moving pictures.

For the last two years, I’ve been at Buck Mason, helping shape the brand’s voice and the creative ideas that bring it to life.

If you’ve spent any time in our world, there’s a good chance you’ve come across my work, whether it’s a product name, a product story, a journal piece, an email, an ad, or one of our collaborations. I’ve also led the concept and creative direction behind some of the brand’s most successful campaign films, taking them from pitch through storyboard, script, VO, edit, music, and sound. I work closely with design, marketing, and merchandising to carry ideas from their earliest stages through execution.

As much as I love clothes and style, what interests me most is the stories, cultural connections, and the whys and hows that live within them. A lot of my work is figuring out what we’re really trying to say, then finding the clearest and most compelling way to do it. If there’s a through line in how I approach that, it’s a desire to make things feel personal—to find the humanness at the center and build outward from there.

Before Buck, I was at Mister Freedom, where I managed retail, brand, and social. Being that close to the clothes and the people buying them gave me a ground-level understanding of how a brand is built, communicated, and ultimately experienced.

I spent most of my youth on a skateboard, which became a gateway into underground art, music, film, and eventually writing. I’m still drawn to the same thing in all of them: how rhythm, sequence, and unexpected connections can turn disparate pieces into something singular and affecting.