Buck Mason
Editorial Manager & Senior Copywriter, Brand Creative
Los Angeles · 2024–2026

  • Led and executed end-to-end voice, storytelling, and copy strategy across multiple channels, delivering high-performing creative for major retail product launches.

  • Developed creative briefs and concepted, wrote, and led copy across full-scale seasonal campaigns, translating business and product objectives into distinctive, compelling brand narratives.

  • Led copy across men’s and women’s, directing freelance copywriters and maintaining a consistent brand voice and creative standard across channels.

  • Led product and collection naming across men’s and women’s categories, developing the stories and language behind major launches and brand collaborations.

  • Partnered directly with art directors, design leads, and cross-functional marketing teams to align creative execution with brand and commercial goals.

  • Concepted, wrote, and creatively led select brand films from pitch through final edit, contributing to some of the brand’s highest-performing product launches.

  • Core Deliverables: E-commerce and PDP copy, long-form editorial, email marketing, paid and organic social, film and video, retail print, product packaging, and hangtags.

Mister Freedom
General Manager, Retail, Social & Brand Communications
Los Angeles · 2018–2024

  • Led customer-facing brand communications, social media, and storytelling for an influential Los Angeles heritage apparel brand.

  • Concepted and produced social creative across photography, video, and copy, consistently outperforming engagement benchmarks, helping grow the audience by tens of thousands, and driving direct sales.

  • Managed customer experience communications across digital channels, developing templates and maintaining a distinctive brand voice across every customer touchpoint.

  • Oversaw daily retail operations, merchandising, and visual presentation, connecting the brand’s digital storytelling with the in-store customer experience.

  • Core Deliverables: Brand and product copywriting, social strategy, digital content, photography and video, customer communications, merchandising, and retail operations.