Editorial Direction and Copy
For the G.H. Bass collaboration, Buck Mason recut the iconic Weejun in Horween Chromexcel, giving a classic silhouette the leather story it deserved. For the heritage heads, I built the narrative around the history and pedigree of each, finding an unlikely status symbol in a pair that never had anything to prove in the first place. The collection sold out almost immediately.
FOR THOSE WHO PREFER THEIR STATUS SYMBOLS HAND-STITCHED
Just as the 501 is to blue jeans, the Weejun is essential to any conversation about the loafer. The shoe’s origins are storied, but one common denominator has always been G.H. Bass. The brand’s founder once said he only ever set out to create the best possible shoe for the job—so when it came time to make a loafer with our name on it, Bass was the obvious answer to a question we never needed to ask.
Our collaboration recuts the original Larson "Weejun" in Horween’s Chromexcel. Wanting to pair the shoe with a leather of equal pedigree, one that looks and wears tough but with an easy break out of the box, Chromexcel was another clear choice.
Made in Chicago using a time-honored, multi-step tanning process, its high oil and wax content allows creases to darken while high-contact areas gain a natural shine, evolving from a glossy, even-toned finish to a characteristically worn surface with a deep, expressive sheen.
From there, we let Bass do what they do best, finishing the fully lined Larson with a handsewn toe, a Blake-stitched sole with ironed edges, and a distinctive “beefroll” penny strap. The result isn’t a reinvention, but a continuation that carries all the weight of two originals.
They didn’t run a billboard for this collab, but you’re damn right I pitched a few.