Buck Mason x Anatomica
Concept • Creative Direction • Copy
When we asked the Buck Mason design team what made Anatomica distinct, the answer was immediate and unanimous: its 81-year-old founder, Pierre Fournier. Rather than treating Pierre as context for the collaboration, we made him its subject. The result was one of the season’s strongest-performing campaigns, bringing the collaboration to life across film, editorial, email, social, and product storytelling.
From pitch through final edit, I developed the interview questions, shaped the resulting conversation into a tight narrative for the film, and drove post-production, cutting portions of the piece myself. I also helped carry that narrative into the broader campaign, including the journal story below.
Pierre Fournier and Kinji Teramoto are the kind of obsessives who can break down a single buttonhole as if it were a plot twist in a novel. It’s a dynamic the pair have inhabited for decades, tracing the line between garment history, utility, and what Pierre describes as a subtle, almost instinctive sense of nostalgia. For them, the goal is less about recreating the past than preserving its underlying logic. To us, that felt like home.
From that shared instinct, we translated Pierre and Kinji’s obsessive approach into a curated selection of Anatomica’s heaviest hitters—bringing Japan-made tailored shirts, a signature selvedge jean, and historically rooted outerwear to the U.S. for the first time as the country’s only retailer to carry this collection.
Their Oxford Cloth Button Down appears straightforward at first, but its tuned collar shape and densely woven cotton reveal the precision of Pierre’s own wardrobe. Cut from proprietary Japanese selvedge, the 618 Jean is a nod to early American denim, while the Mock Neck Sweater and V-neck carry the kind of structured knit you’d expect from pieces folded in a 1940s locker trunk. The Beach Cloth Jacket, revived from nearly lost American Beach Cloth, holds the short, boxy stance of a jacket steeped in its fabric’s history. At the pinnacle, the Single Raglan Coat—with its single-piece sleeve and A-line volume—crowns the collection, where functional movement meets subtle poetry in every line.
To understand the thinking behind it all, we sat down with Pierre for a film reflecting on his life in clothing, from the pieces and ideas that shaped his eye to his perspective on where the clothing market finds itself today.